Pangea Media (PangeaMedia.com), a leader in online quizzes and quiz technology, today announced several updates to its popular Quibblo.com site. These new features provide Quibblo users enhanced functionality and offer marketers additional ways to engage users with innovative advertising products.
Highlighted features include:- Yahoo! Buzz. Quibblo users can propel their favorite quizzes to the Yahoo! home page by using the “Buzz Up” button on Quibblo. Advertisers can see what is most popular and then use this information for their own marketing strategies.
- Virtual Gifting. Quibblo users can now send and receive virtual gifts including images, puzzles, accessories for avatars and ringtones by taking advantage of Pangea’s partnership with Viximo. Advertisers can create custom gifts and send them to their target market.
- Collaborative Polling. Unique to Quibblo, this feature allows any number of sites/blogs/publishers/users to run or repost the same poll or quiz and then aggregate the results from the network of sites. The result is a truly “borderless” Web experience as content moves beyond the Quibblo Website and Pangea Network to other places not formally affiliated with Quibblo.
- Badges. Users can create photo badges for quizzes, and post badges to their Quibblo profile, social networking page, or blog. Marketers can create custom badges featuring products, characters, messages, etc. which they can then distribute, or allow to be distributed virally, as part of an advertising campaign.
Additional features include a number of back-end enhancements designed to improve performance and provide advertisers with additional reporting options. Earlier this year, Pangea released the Quibblo iPhone widget and the Quibblo MySpace application.
“We pride ourselves on offering the best possible user experience, while also providing compelling results for our advertisers, said Seth Lieberman, CEO, Pangea Media. “With these new features, we have taken a great site and made it even better. We’ve added more ways for users to interact with and share content, resulting in increased engagement and greater interaction with our advertisers’ brands.”
The ultimate online quiz experience, Quibblo offers users the opportunity to create and take quizzes, polls and surveys and share the results. At Quibblo.com, users can create custom quizzes on any topic, rate quizzes, create avatars, share comments, invite friends and participate in a number of other quiz related activities. Part social networking, part gaming, all entertainment, Quibblo boasts a growing, engaged audience that returns to the site regularly. To date more than 150,000 quizzes have been taken a total of 20 million times.
Pangea Media operates a network of quiz and casual entertainment Web sites, including QuizRocket.com, Quibblo.com, MyCareerQuizzes.com,Dumbspot.com and PositiveThoughts.com. Pangea Media’s Websites offers users an interactive experience while providing marketers with a mechanism for creating a dialog with customers through integrated brand messaging around relevant content.