Pangea Media, an online marketing company and the leading provider of quiz-based advertising solutions for advertisers and publishers, announced today that Lillie Reap of Houston, Texas is the winner of its popular Lady Gaga Sweepstakes. The Sweepstakes, featured on Pangea Media property Fan Prizes, generated thousands of eligible entries.
Lillie, a student at the University of Houston, received an all expenses paid trip to Los Angeles to see the concert .. Kellie will also receive a $500 Hollywood shopping spree.
The contest, which featured several different Lady Gaga quizzes \cut across demographics and generated massive viral activity as participants shared quizzes and contest details with their friends on Facebook, Twitter and other social networking sites. In addition, thousands of fans signed up to share their excitement on the Fan Prizes Facebook page. Advertisers benefitted from the strong interest in the contest and the related viral marketing.
Lillie described her concert experience as “the best four days ever.”
Seth Lieberman, CEO of Pangea Media said, “We were amazed by how much traction there was for this promotion. It was a great opportunity for advertisers to get in front of thousands of eyeballs..”
Pangea Media is currently running several other quiz-based contests on FanPrizes.com.