Spike's Scream Awards (cash in on the recent horror revival as a "user-generated celebration of the best acting, directing and gruesome moments in horror, sci-fi and fantasy films." Also Auditude video advertising management and monetization platform partners with MTV) (Ad Age, reg. required)
- IOC launches 'Best of Us' (more on the digital campaign to promote youth engagement in the Olympics. Also Pepsi and Converse offer insight on music in marketing at the "Images and Brands" conference) (PSFK)
- Disney iPhone app makes a picture worth more.. (unlocking exclusive content and bonuses towards shopping trips at the Disney store. Plus Disney makes its debut on Wii with Epic Mickey. Also Disney picks up musical comedy "Dance Dance Chicago") (AP)
- UK libraries add ebooks (to their collection, drawing patrons with the added incentive of no overdue books or fines) (PSFK)
- Volvo gets in the passenger seat with 'Twilight' (with a global campaign including the microsite WhatDrivesEdward.com Plus a kinder breed of vamp shows help raise awareness for blood drives And the "New Moon" soundtrack reaches No. 1 on album charts) (MediaPost, reg. required) (Telegraph) (Variety)
- More on sugary cereals (and the research coming out around childhood obesity from Yale University's Rudd Center for Food Policy and Obesity. Plus swine flu inspires retailers like tween-targeted Justice to get creative with sanitizers) (Los Angeles Times) (USA Today)
- Miley voted worst celebrity influence (in a poll on AOL gossip site JSYK) (Reuters)
- Obamania: one year later.. (Pangea Media Survey finds teens are divided on how well they think Obama is doing a year after the election. Also more on teens and early careerists' brand choices and online behavior in the J.D. Power and Associates 2009 report) (MediaPost, reg. required)
- PromGirl.com donates dresses (to Dresses for a Cure to promote breast cancer research)