Pangea Media: Target your audience better with fun quizzes

November 5, 2009 | ad:tech Blog

David Spark here, reporting for ad:tech at ad:tech NY 2009.

The best way to target your audience is to simply ask them what they want. Pangea Media does exactly that with fun quizzes. I spoke with Seth Lieberman, CEO of Pangea Media, who talks about how quizzes provide a better level of engagement.